Friday, April 3, 2009

The art of business meets the business of art


Starkwhite has been involved in the commissioning of artworks for the corporate world, including Billy Apple’s Credit Held, a site-specific work situated in the reception foyer of Minter Ellison Rudd Watts’ Auckland offices. With this transaction work (art for legal services to the value of $100,000) Billy Apple re-brands the MERW brand, adding value to it by making it over as an artwork.
Image: Billy Apple, Credit Held, installation view, MERW foyer, Auckland NZ. Photograph by Richard Orjis