A coalition of British scientists, companies, celebrities and organisations spanning the cultural and political spectrum have committed to slashing carbon emissions as part of a campaign to tackle global warming by reducing their carbon footprints by 10% during the year 2010. The coalition aims to bolster grassroots support for tough action against global warming ahead of the key summit in Copenhagen in December, which is being staged to broker a successor to the Kyoto protocol.
The 10:10 campaign was launched last week at the Tate Modern where four vast oil-fired generators once churned out greenhouse gases. As well as hosting the event, the Tate was amongst the first to sign up to the 10:10 campaign, which is backed by public figures ranging from the climate change expert Lord Stern to some of Britain's leading arts personalities including Antony Gormley, Anish Kapoor, Ian McEwen, Gillian Wearing and Franny Armstrong, the film-maker behind the climate change movie The Age of Stupid.
Image: Tate Modern, Bankside, London
