Tuesday, June 1, 2010

Showcasing Hirst at ART HK

ARTRON.net reports that Hirst is still a major brand name in the East - where brand names are all-important. As any visitor to Hong Kong knows, the city-scape is awash with designer hoardings and Hirst is one of the names, along with Warhol and Picasso, that rings the right bells for new Asian buyers.

At this year's edition of ART HK, White Cube capitalised on the Asian fascination with brands by showing Hirst's work in a "special project stand", separate to their main booth, dominated by a fluttering dove in formaldehyde, The Inescapable Truth (2005). According to director Tim Marlow, this is the first time any formaldehyde work has been shown in Asia and by the end of the first day it had been sold to an Asian collector for £1.75m. 

This link takes you to an article on ART HK and more on White Cube's strategy to showcase Hirst at the fair.
Images: White Cube's special project stand at ART HK 2010