In 1962 the artist who was known then as Barrie Bates changed his name and appearance (with the aid of Lady Clairol Instant Creme Whip) becoming Billy Apple in a self-conscious art action that doubled as a canny exercise in re-branding. Billy Apple celebrates his 48th birthday today shortly after returning from a trip to London to be present at his exhibition Billy Apple: The British and American Works 1960 - 69 at The Mayor Gallery.
Image: Billy Apple bleaching with Lady Clairol Instant Creme Whip November 1962
