Thursday, November 11, 2010

What's the secret?


RCA secret is an annual contemporary art exhibition and sale of around 2,500 post-card sized artworks made and donated by artists, designers and illustrators, plus up-and-coming-students and alumni from the Royal College of Art. The cards are all sold to the public, with every postcard costing £45, regardless of whether it has been made by a famous name or a young student.

This year's exhibition takes place on 12 & 14-20 November and includes contributions from John Baldessari, Sir Anthony Caro, Jake Chapman, Olafur Eliasson, Tracey Emin, Grayson Perry, Yinka Shonibare and Franz West. You can view the postcards on-line at the RCA Secret website.

What's the secret? Each postcard is exhibited anonymously and is signed on the back so collectors don't know the identity of the artist until they have made their purchase. To date sales of postcards have raised over £1 million, all going to the Royal College of Art Student Award Fund.