The NADA art fair has teamed up with Paddle8, the new online venture providing a platform for interactions with galleries and artists. Paddle8 will preview the work to be presented at the fair in November and its members will be able to purchase online during and for a week after the fair.
Since the VIP Art Fair's arrival, the jury has been out on virtual v. the real McCoy, but Paddle8 co-founder Alexander Gilkes is playing it both ways saying the website aims to "complement, rather than replace the opportunity to view works in person."
