Tuesday, November 29, 2011

Billy Apple®: A History of the Brand


Billy Apple®: A History of the Brand runs at Starkwhite to 8 December 2011. The works in the exhibition record the artist's transformation from an individual artist into a brand. The process culminated in 2007 when Apple became a registered trademark, formalising his status as an art brand.
Image: Billy Apple® A History of the Brand, Witte de With, Centre for Contemporary Art, Rotterdam