Friday, May 4, 2012

Centre Pompidu to go global

In a move that will draw comparisons with the Guggenheim, the Centre Pompidu is looking to expand with a chain of galleries carrying the institution's brand. The Guggenheim model of expansion was based on replicating the New York original around the world: flagship architecture, cutting-edge temporary exhibitions and utilising the appeal of the brand. President of the Pompidu, Alain Seban, says: "We are taking a more modest approach, with temporary projects in existing venues like museums and universities, but why not historical monuments, former industrial facilities or shopping malls? We will draw on the scope of our collection which is the best in Europe, and the strength of our own brand." Read more...
Image: Alain Seban at the Pompidu