Damien Hirst, the artist who became a brand, has entered the fast-food brand game, lending an artwork to Burger King as it attempts to counter rival McDonalds marketing messages as part of its sponsorship of the London 2012 Olympic Games. The title of the work is Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face Flame Grilled Painting, 2003. Burger King says the last part of the title is apt, given the fact that it flame grills its beef burgers. And Leicester Square franchisee, Django Fung, says: "Art should be accessible to everyone, especially in such a busy summer and putting this painting in our new-look Burger King restaurant in such a high-profile location does just that."
Image: Damien Hirst's Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting, 2003
