As his so-called celebrity-driven, populist programme at MOCA continues to divide the LA artworld Jeffrey Deitch has come out on the front foot saying he has seen the future of museum audiences and they will look a lot different from the old guard at MOCA. "They're not people who make a living as artists, art critics or professional collectors, which is the traditional MOCA audience. These are people who hear about a great new film they want to go to. They hear there's a terrific fashion store that's very cool - they want to go there. They don't differentiate between these cultural forms." Read more...
Image: Jeffrey Deitch and Naomi Campbell
