We'll be at Art Basel Hong Kong this week presenting THE IMMORTALISATION OF BILLY APPLE®, a ground-breaking project by artist Billy Apple® and artist/scientist Craig Hilton where art is in the service of science — Apple’s immortalised cell line is being used in studies that will directly benefit cancer and immunology research — and science serves the artist to enhance and protect the artist’s brand by immortalising his biological tissue in perpetuity. This transaction ensures that the brand (and the artist) can last forever, unconstrained by death. Read more...
Our presentation at Art Basel Hong Kong is with the assistance of Creative New Zealand.
