Tuesday, October 15, 2013

Frieze adjusts the party/business mix

Frieze is cutting back this year. The number of galleries has been reduced from 175 last year to 152, tickets have been cut by 20%, including VIPS, and organisers are downplaying the fair's party scene rated as second only to Art Basel Miami Beach. The cutbacks are meant to "make the fair more luxurious," says Frieze co-founder and co-director Amanda Sharp responding to concerns that crowds of window shoppers and parties get in the way of sales.